Privacy Policy for Atypical Roots

Effective Date: November 19, 2024

At Atypical Roots, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (the "Site").

1. Information We Collect

When you visit our Site, we may collect certain types of information:

• Personal Information: We do not directly collect personal information (such as your name, email, or phone number) unless you voluntarily provide it, such as by contacting us through the Site.

• Usage Data: We may collect information about how you use the Site, such as your IP address, browser type, pages you visit, and how long you stay on each page. This helps us improve the Site and understand how users interact with it.

2. Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics helps us understand how visitors interact with our Site by collecting and reporting information about site usage.

• What Google Analytics Collects: Google Analytics collects information such as your IP address, the pages you visit, how long you stay on those pages, and what links you click. It also tracks how you arrived at our Site (e.g., via a search engine or a direct link).

• How We Use the Data: We use this information to analyze trends, improve the performance and content of our Site, and better understand our audience. Google Analytics does not provide us with personally identifiable information.

• Cookies and Tracking: Google Analytics uses cookies to track your interaction with the Site. Cookies are small text files stored on your device that help us collect data on your behavior while on the Site. You can manage cookie settings in your browser if you prefer not to accept cookies, but this may affect the performance of the Site.

• Opt-Out of Google Analytics: If you do not want your data to be collected by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-on, which is available at https://tools.google.com/dlpage/gaoptout.

For more information on how Google collects and processes data, please visit Google's Privacy Policy: https://policies.google.com/privacy.

3. How We Use Your Information

We use the information we collect to:

• Improve and personalize your experience on the Site.

• Respond to any inquiries or feedback you provide.

• Monitor and analyze trends and usage patterns to enhance our content and website performance.

4. Cookies and Tracking Technologies

The Site may use cookies or similar technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and actions on the Site. You can control cookie settings through your browser, and you may disable them, but this may affect how the Site functions for you.

5. Sharing Your Information

We do not share your personal information with third parties, except as required by law or if we use third-party services (like Google Analytics). Any third-party services we use will have their own privacy policies.

6. Data Security

We take reasonable steps to protect your personal information, but please remember that no website can be 100% secure. We cannot guarantee the security of information transmitted to or from the Site, but we do our best to protect it.

7. Your Rights

You have the right to:

• Access, update, or delete any personal information you have provided to us (if applicable).

• Opt-out of communications from us at any time.

If you wish to exercise any of these rights or have questions about your data, please contact us using the contact information below.

8. Links to Other Sites

Our Site may contain links to other websites. Please be aware that we are not responsible for the privacy practices of other sites. We encourage you to read the privacy policies of any third-party websites you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on this page with a new "Effective Date." We encourage you to review this page periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at atypicalrootsllc@gmail.com.